Creating Your Ideal Brand Formula

What is Branding?

The word “brand” comes up often in business, yet there’s still quite a bit of confusion as to what a brand really is. Lab Creative has branding down to a science. Our method clarifies a very basic principle that is often misunderstood: Your brand is so much more than a logo. Your brand is all… Read the rest of the post…

Laura Beauparlant On Designing Your Life

Laura Beauparlant - Design Your Life

In October, I had the pleasure of speaking to a group of about 50 mom entrepreneurs (mompreneurs) at an event hosted by Mamas & Co. Rather than speaking about design and branding, I had the opportunity to talk about designing your life. It is still in its essence about design, just specifically about how to design your best life. Where you,… Read the rest of the post…

Creative Business Branding – Leanne Kelly

Creative business branding is something that we love at Lab Creative. It gives us the opportunity to push ourselves and create something amazing. So when Leanne Kelly – a participant in our very first Brand Camp this past June – signed up to have us create her new brand including logo, business cards, brand guidelines and squarespace, we… Read the rest of the post…

The 3 Types Of Logos – Which Is Right For Your Brand?

3 types of logos

When we talk about a company’s brand, for a lot of people, the first thought that comes to mind is the logo. That’s not entirely wrong, since a good logo will reflect the essence of that company. But first you have to understand the personality, position and essence of the business to create a logo… Read the rest of the post…

Typography And Your Brand

serif A and san serif A

Hindsight is a remarkable thing. I didn’t realize that typography class back in college would be a defining factor in my career. In first year, we had to hand draw Helvetica and Baskerville and I remember doing it and thinking – why am I doing this? In hindsight, those classes were invaluable because they made… Read the rest of the post…

Colour And Your Brand

Branding Colour Psychology

Did you know that 84.7% of consumers cite colour as the primary reason they buy a particular product? It may come as no surprise to hear that I love colour. I love how different colours make me feel. Isn’t it amazing to realize how much we are influenced by colour on an emotional level? When… Read the rest of the post…

When Is Rebranding Your Business Necessary?

The Idea Hunter Business Cards

The Idea Hunter Rebranding Back in 2013 The Idea Hunter hired us to redesign their website with branding that was already developed. We created a fun and easy to navigate website for them that worked with the bright and bubbly logo they had. Fast forward to earlier this year when we tackled redesigning the website… Read the rest of the post…

Lack of Marketing Focus Only Serves to Blur Your Brand

social media strategy

Mistake #5 in Our 5-Part Series Do you see a lot of insurance businesses promoting themselves on Instagram? Insurance is hardly a visual business. LinkedIn would be a much better fit to target their marketing efforts. Would Girl Guides have success selling thin mint cookies in front of a wholesale lumberyard? Likely not. You see… Read the rest of the post…

Inconsistency is a Brand Killer

Brand Style Guide

Mistake #4 in Our 5-Part Series I have to share with you a recent experience of mine. I had worked with a client to design a brand, which included a logo design. We had decided on a particular colour scheme for her project that we felt best reflected her aesthetic and her story. Shortly thereafter,… Read the rest of the post…