Why Event Branding Matters

Why Event Branding Matters

What is it about planning an event that throws even the most confident entrepreneur right back to childhood fears? All of our insecurities tend to pop up. What if no one comes? Or worse yet, what if no one has any fun? What if they don’t like the food, or the theme, or the venue?… Read the rest of the post…

A Brand Camp Success Story.

Vibrant Work Rebranding

We created the branding for Vibrant Workplace Strategies 7 years ago and last year the owner was ready for a change and fresh perspective on her business and its direction. She attended Brand Camp last fall and over the 2 days at this in person workshop, she gain valuable insight and clarity on her direction. Here’s what she… Read the rest of the post…

Social Media Graphic Sizing Guide 2017

Social Media Graphic Sizing Guide 2017

Creating the various graphics needed across all of your social media platforms can be tedious and confusing so we’ve created this easy to follow and up-to-date guide for 2017. At the bottom of the page you’ll even find a handy file to download with everything all together as a reference guide! So there are what feels… Read the rest of the post…

5 Design Trends for 2017

5 Design Trends for 2017

At Lab Creative, we often talk about how Brand Design needs to be timeless and consistent, but that never means it has to stay stagnant. Design trends change and evolve, much like business itself, and your brand can always benefit from watching and understanding current design trends to see if they are relevant to you… Read the rest of the post…

Pinterest: How To Create A Mood Board For Your Branding

People often ask me how we get started when designing a client’s logo and that process has evolved quite a bit over the years. First, we spend time getting to know our clients through our Brand Science process or at Brand Camp, which gives us a strong understanding of their business and branding direction. But… Read the rest of the post…

A Brand Camp Love Story.

Brand Camp love story.

Why My Own Husband Attended Brand Camp — and Loved It! Like many great couples throughout the ages, my husband and I are each others greatest allies. We talk about personal and business growth, challenges, and successes and we support each other in everything we do. We have a lot in common, including the fact… Read the rest of the post…

Our Favourite Before And After Logo Designs

Nothing makes me happier than going back through our projects and seeing the difference we’ve made to our clients businesses through the redesign of their logo. As I’ve said many times before, your brand isn’t just about your logo….BUT, it is a very important element and getting it wrong can hurt your business more than you… Read the rest of the post…

The Importance Of A Professional Headshot

The Importance of A Professional Headshot

As a branding and design expert, I often advise my clients that they need a new professional headshot. Typically their current photo is not high quality, flattering or event current. I’m not saying you need a new photo every year, but if you’ve lost or gained weight, changed your hair style significantly or entered a new career,… Read the rest of the post…

Creating Your Ideal Brand Formula

Creating Your Idea Brand Formula

The word “brand” comes up often in business, yet there’s still quite a bit of confusion as to what a brand really is. Lab Creative has branding down to a science. Our method clarifies a very basic principle that is often misunderstood: Your brand is so much more than a logo. Your brand is all… Read the rest of the post…