Never Fear Defining Your Target Market

Defining your target market

Scared that defining your market means pigeonholing your opportunities? Don’t be. Do you know who your clients are? Have you defined your target market? The reality is that by not defining your place in the market, you’re limiting the success you can have. A clear vision of yourself, your business, your clients, and your market… Read the rest of the post…

Don’t Make the Mistake of Not Investing in Your Brand

Business Success rate quote

Mistake #1 in Our 5-Part Series I’ve been an entrepreneur for close to 13 years now. I can tell you from personal experience that starting a business is not for everyone — it can be stressful, it takes a lot of time, and it can be very expensive. That said, trying to save a few… Read the rest of the post…

These 5 Mistakes Could Seriously Affect Your Brand

5 Mistakes That Could Seriously Affect Your Brand

When it comes to building brands, I’ve learned a few things. In my 20 years as a designer and 12 years as an entrepreneur, I’m proud to say that I’ve done many things right. At the same time, I’ve had more than my fair share of flat-out failures. The good news is what first seemed… Read the rest of the post…

Lab Creative’s Inaugural Brand Camp

Brand Camp Participants

In June of this year, I hosted our very first Brand Camp. We had an intimate group of amazing entrepreneurs who showed up struggling to understand aspects of their business, especially their brand. A line that I learned from my business coach earlier this year that continues to resonate with me deeply is “you can’t… Read the rest of the post…

Laura K Design is now Lab Creative

Toronto, ON (April 26, 2016) Lab Creative is the organic evolution of Laura K Design. Established in 2004, Laura K Design has provided compelling design services to a wide variety of clients for more than a decade. Lab Creative is far beyond a simple design firm and is committed to the mission: “We create brand… Read the rest of the post…

Fitlips Branding and Packaging

Several years ago after meeting at a networking event, Fernanda Lazzaro hired us to design the branding and packaging design for Fitlips, an all natural lip balm. The logo needed to express Fernanda’s commitment to creating a product that was made using natural ingredients and eco friendly packaging design – so the lips graphic created for the logo is also… Read the rest of the post…

Paras Events Branding

Paras Mehta, owner of Paras Events, is a colleague in the events industry and was in need of a new image for his business that better fit it’s direction, aesthetic and target market. Being a creative person, Paras mapped out his various thoughts and ideas as a launching point for our discussions and my design… Read the rest of the post…

Counterpoint Financial Branding

Counterpoint Financial is the new name for a firm with the mission of giving clients solutions that will help them now – and especially their families later.  Run by a former investment banker who has done billions of dollars of deals, the firm’s unexpected core purpose is to protect clients and their families from the serious consequences… Read the rest of the post…

Producers Group Rebranding

The principals of Producers Group were in search of a way to articulate their unique point of view, while refining their visual brand to appeal to their target market: high net worth individuals and families. Coin, our brand strategy partner, facilitated a brand foundation with this especially atypical tagline: Same is good.™ As a deliberate challenge… Read the rest of the post…

Kate Thornley Hall

Working with Fathom Communications, we designed a lookbook for the Kate Thornley-Hall Cayman Islands Collection. A 16 page book was created that featured fabric, rugs, wallpapers and pillows designed by Kate in conjunction with the Cayman Islands. An e-blast was also created to send out to the media as the summer season approaches.